Marseille are our roots, and we BDLS also known as Bienvenue Dans Le Sud are here to blast that raw, untamed Marseille vibe onto the streets of the world. Inspired by the pulse of Marseille’s neighborhoods and the rebellious heart of its people, we’re all about turning up the volume on streetwear and making a global statement with our pieces.

Marseille isn’t just a city; it’s a vibe and a life.

And lastly we wanna say Ici c‘est Marseille.